Understanding Smarter Commerce webinar by CSI in conjunction with IBM

Date: Feb 3rd 10am

In 2011, IBM launched a pioneering approach to delivering a true multichannel solution set to organisations. This approach is called Smarter Commerce.

It all starts with the customer. In business, this has always been true. But now a new breed of customer is dictating a new set of terms in the dynamic between buyers and sellers. Customers approach a sale empowered by technology and transparency, with more extensive information from more sources than ever before. They expect to engage with companies when and how they want, in person, online and on the go. And they want these methods to tie together seamlessly.

Smarter Commerce recognises that the sale is just one aspect of the experience. As with traditional commerce, the customer is at the centre of all operations. Smarter Commerce turns customer insight into action, enabling new business processes that help companies buy, market, sell and service their products and services.

Sign up for this webinar to understand the whole Smarter Commerce Approach:

Buy, Market, Sell and Service. Commerce is complex. The system of transactions required to bring a single new product to market can touch dozens of countries and new suppliers.

To register for this event, please fill out the form opposite.