Ocean UK had experimented with the development of an e-Commerce proposition, however, the site was under-performing from a revenue and growth perspective. Major concerns to Ocean UK’s e-Commerce Team were the sites performance and stability which was unreliable running on a Microsoft and Oracle combined platform. The inability to accurately guarantee delivery times of heavy bulk products was seriously affecting conversion rates.

The business had aggressive plans for growth and therefore needed to implement a best in class solution which would be critical to the business's future success.