Social and Mobile Multi Channel Commerce strategies

During the last year there has been an explosion in the use of social websites such as Facebook, MySpace, YouTube, Digg and Linkedin. What's more these social sites have all adapted themselves to be fully accessible through mobile devices such as the iPhone through the use of bespoke applications.

This has presented retailers and businesses with new challenges on how to integrate their existing eCommerce and Multi-channel offerings into these new distribution channels. The use of these channels is only going to grow and to maximise them, a retailer should have not just a robust strategy for maximising them, but also a solid eCommerce or multi-channel platform to enable them to back up any offering, whether it be through Facebook or through an iPhone app.

Many of the leading retailers have already started to integrate these new channels as part of their eCommerce and multi-channel strategy, so don't get left behind. CSI's solutions are fully capable of being integrated with social and mobile technologies. This means that if you want to ensure your online store is accessible across the plethera of mobile devices or you want to target particular phone users with specific marketing campaigns, then we are able to provide this for you.