Once you have engaged with your customers and converted them into browsers, it is then vital to ensure they have an experience that will help find the products they are looking for quickly and then to help them make informed decisions to ensure they buy.

On-site search and product merchandising is a fundamental element of the user experience. If a customer searches for blue shoes, they will expect to see blue shoes. Returning accurate search results along with guided navigation, whilst maintaining full control over the content served is why we have partnered with both Mercado and Maxymiser. Mercado is the leading on-site search and merchandising tool, with Maxymiser helping you to test your site with multi-variate campaigns.

Helping your customers to make informed purchasing decisions once they have found the product they are looking for can help to drive up your conversation rate. Customers are now looking to see product videos and enhanced product imagery backed up by customer opinion to help them make that final decision. We have worked closely with both Bazaarvoice and Adobe Scene 7 to ensure we are helping you to meet your customer's expectations at key points in the online customer journey.